Souled Store reviews

3.8

65% would recommend to a friend

(151 total reviews)
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Vedang Patel, Rohin Samtaney and Aditya Sharma, Harsh Lal

72% approve of CEO

70% positive business outlook

Souled Store has an employee rating of 3.8 out of 5 stars, based on 151 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Souled Store employee rating is in line with the average (within 1 standard deviation) for employers within the Manufacturing industry (3.5 stars).

Reviews by job title

151 reviews
1.0
Jun 18, 2026
Recommend
CEO approval
Business Outlook

Pros

there is absolutely NO PROS about working here.

Cons

I joined this company expecting a genuine design role with opportunities for creative growth. Unfortunately, my experience turned out to be the complete opposite. I want to begin with the hiring process because it perfectly reflects the larger issues within the organisation. During my interview with the head of the Footwear Design division, I was asked extensive questions about my passion for design, creative thinking, and long-term aspirations. The conversation strongly suggested that this was a place where designers would be encouraged to learn, experiment, and grow across multiple categories. I was told there would be significant opportunities to expand my skill set and contribute meaningfully as a designer. As part of the assessment process, I was given an assignment focused on developing innovative product concepts with complete creative freedom. I chose to present my ideas through hand illustrations and concept development. The assignment was approved, and I was subsequently hired. What became apparent after joining was that the actual role bore little resemblance to the assessment used to evaluate me. The work was largely centred around adapting pre-existing licensed artwork onto merchandise, with very limited scope for original product design, concept generation, or creative problem-solving. The disconnect between the interview process, the assignment, and the reality of the role was significant and, in my opinion, highly misleading for candidates seeking genuine design opportunities. Another concern was the role designation itself. During the initial hiring discussions, the position was communicated as an Associate role. Later in the process, the title was changed to Senior Associate. While the title sounded impressive on paper, the reality was that there was no structured team, no peer support system, and very limited guidance despite entering a completely new category. The title appeared to come with increased responsibility but without the mentorship, training, or support typically associated with such expectations. The onboarding experience was equally concerning. On my first day, there was not even a dedicated workstation available. This immediately created the impression of an organisation that was either unprepared for new hires or operating with little regard for employee integration. One of the most challenging aspects of working here was the culture surrounding feedback and professional development. Several key stakeholders had spent the majority of their careers within the organisation, creating an environment that felt resistant to outside perspectives. In my experience, concerns raised by newer employees were rarely addressed constructively. When I attempted to have an honest discussion about my desire to learn more about the category and improve my performance, I was met with a response that effectively communicated that the category would only become more repetitive and that leaving was an option if I was dissatisfied. Rather than encouraging growth, curiosity, or skill development, the message felt dismissive and discouraging. The management style within the division often felt excessively hierarchical. Public criticism, dismissive communication, and interactions that many would consider unprofessional appeared to be normalised. Constructive feedback is essential in any creative environment; however, there is a substantial difference between critique and humiliation. In my experience, that distinction was frequently blurred. Communication across the division was another recurring issue. Professional disagreements often escalated into conversations that lacked basic respect and professionalism. Rather than fostering collaboration, the culture frequently created anxiety around presenting work and discussing ideas. The HR support available to designers was equally disappointing. Communication was often inconsistent, important information was poorly managed, and there appeared to be little independence when addressing concerns involving senior team members. Instead of acting as a neutral support function, HR often seemed ineffective in resolving issues affecting employees. Overall, this was one of the most disappointing professional experiences I have encountered. The organisation presented itself as a place for designers to learn, create, and grow, but my experience reflected a culture driven by hierarchy, poor communication, limited creative ownership, and inadequate support for employees. Talented individuals looking for mentorship, structured development, and meaningful design work should carefully evaluate whether this environment aligns with their expectations before joining.

1.0
Jun 17, 2026

Used like a Tissue Paper

Recommend
CEO approval
Business Outlook

Pros

Exposure towards learning is good because you will do your job as well as others job too!

Cons

Used Like a Tissue Paper Some companies build departments. Others find people willing to build them, extract every ounce of value, and then question their worth once the foundation is complete. When I joined, the function I was hired to manage barely existed. Every process, structure, module, deck, workflow, and operating framework had to be built from scratch. I handled not only my own responsibilities but frequently compensated for gaps across multiple departments. Despite discussions during recruitment, no team support was ever provided. Today, the very systems I created continue to be used by the organization. Ironically, the workload once managed by a single individual has now been distributed across eight people spanning four separate departments. Apparently, the work was significant enough to preserve, replicate, and expand—but somehow not satisfactory enough to appreciate. Performance reviews and appraisals were equally fascinating. There was a strict expectation regarding when I should arrive at the office, but no apparent philosophy regarding when I was allowed to leave. Weekends became a suggestion rather than a benefit. Recognition became a myth. The defining moment came shortly after my father passed away. I took five days of leave. During my absence, a task was reassigned but remained unfinished. Upon returning, I was informed that the reason for my absence was irrelevant—the task was still pending. It was a remarkable lesson in corporate efficiency: grief may be temporary, but spreadsheets are eternal. An organization reveals its character not during growth, but during moments requiring humanity. In my experience, empathy was treated as a liability and people as consumables. When leadership teams across departments are consistently walking out the door, it may be worth asking whether the problem is talent retention—or organizational culture. I cannot recommend this organization to prospective employees. Not because the work is difficult, but because respect, recognition, and basic human decency should not be considered premium benefits. Some companies invest in people. Others use them like tissue paper—valuable when needed, disposable when not.

1.0
Jun 17, 2026
Recommend
CEO approval
Business Outlook

Pros

One of the biggest advantages of working here is the opportunity to learn beyond your core role. You'll gain hands-on exposure to different areas of the business, helping you build diverse skills and grow both personally and professionally.

Cons

The management is completely dysfunctional. Most managers have no clear plan, structure, or understanding of how to effectively lead their teams. Decisions are often reactive rather than strategic, creating confusion and frustration across the organization. The biggest issue is the lack of trust and transparency. Employees are encouraged to provide feedback with promises of confidentiality, but the moment someone shares honest criticism, management seems to take it personally and starts looking for ways to target that individual. Instead of addressing the feedback, the focus shifts to silencing the person who raised it. The culture rewards people who simply agree with everything and avoid challenging the status quo. Independent thinking and honest opinions are not welcomed. Those who speak up are often viewed as a problem rather than as contributors trying to improve the organization. There are also individuals within the organization who actively create divisions and politics, including attempts to create rifts based on religion and personal differences. Management either fails to address these issues or chooses to ignore them, allowing a toxic environment to persist. Overall, the organization has significant issues with leadership, accountability, transparency, and workplace culture. Until these are addressed, employee trust and morale will continue to suffer.

Viewing 1 - 3 of 151 Reviews

Glassdoor has 184 Souled Store reviews submitted anonymously by Souled Store employees. Read employee reviews and ratings on Glassdoor to decide if Souled Store is right for you.