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Coca-Cola Amatil’s corporate venturing platform, Amatil X, has completed a minority investment in Centrapay, as part of the payment platform’s seed funding round. Centrapay specialises in the adoption of digital assets and merchant payments. Its platform is designed to help brands connect directly with consumers and increase revenue and operational efficiency for merchants. In addition to digital assets, Centrapay is expanding its focus to provide merchants with the ability to accept contactless fiat, Epay giftcards and vouchers without being charged a ‘per transaction fee’ using their existing EFTPOS terminal. Consumers will also be able to send fiat or other supported payments as easily as sending a text message, using the Centrapay Wallet. The investment will accelerate integration with point of sale and payment terminals, enable brands to connect more directly with their consumers and drive more innovation in payments and value exchange.
