(Not the exact answer but the thought process to answer the question ) Approaching a new partner begins by understanding his business and whether we already have a similar partner onboarded. What worked for it might work for the partner we are trying to target. What is the partner's customer demography ? How does he reach them? How do his closest competitors reach the same customers ? How can we help the partner Grow ? What do our competitors offer which we can better ? (Think through and answer the question in a specific manner)