$200,000–$250,000 AUD/NZD
People Leader | Standards Setter | Revenue-Accountable Executive
Are you a leader of leaders?
Do you build high-performance teams — not just campaigns?
Do you bring intensity, commercial sharpness, and direct response mastery — while thinking like an executive?
If yes — keep reading.
If not — this will feel uncomfortable.
Stop Reading / Don’t Apply If…
- You have never led and developed managers.
- You have never managed more than $100k/month in paid media.
- You are “just” a performance marketer who wants a promotion.
- You avoid hard conversations.
- You crumble under pressure.
- You prefer comfort over growth.
We are a fast-growing company with high standards.
The right person will grow the department, raise the standards, and build leaders.
The Opportunity
We are entering our next growth phase — and we are looking to double the company.
This requires intensity.
Clarity.
Standards.
Direct response mastery.
And executive-level leadership.
Marketing is already in motion.
Now it needs to scale.
We need someone who can:
- Lead people at a high level
- Zoom into direct response and performance details when required
- Integrate digital with in-person events
- Strengthen our growth in core USA markets
- Coordinate an international team across AU, NZ, and North America
This is not incremental improvement. This is a structured scale.
About The Professional Builder
The Professional Builder is a global business coaching company helping construction business owners build profitable, systemised, and scalable companies.
Since 2004, we’ve worked with 2,300+ builders and contractors across Australia, New Zealand, North America, and beyond.
We operate at the intersection of:
We partner with serious business owners building structured, profitable companies that don’t rely solely on them.
As we grow internationally — particularly in core USA markets — our internal standards must match the performance we expect from our members.
Our Core Values
Grow or Die
You are either growing or stagnating. There is no in-between.
Health & Wealth
Long-term sustainability over short-term ego.
World Class
We measure, adjust, improve. Constantly.
Member Transformation
We win when our members win.
We expect our CMO to embody and enforce these.
This Is NOT…
- A senior media buyer promotion
- A brand-only strategist position
This is:
All of the above — plus department-building, culture-setting, standards-defining leadership.
Your Mission as CMO
1. Build a High-Performance Marketing Department
Lead, coach, and develop 10+ team members across:
You will:
- Raise the standard of thinking and execution
- Clarify roles and remove overlap
- Build leaders underneath you
- Create a performance culture
- Hold people accountable to outcomes
Your success is measured by the quality of leaders you build.
2. Own Revenue Outcomes (Through People)
You are accountable for:
- Strategic alignment with Sales
You must bring direct response marketing mastery and deep understanding of:
- Scaling paid traffic (Meta, YouTube primarily)
You can zoom into the numbers when required — but you build systems so you don’t live there.
3. Bridge Online + Offline Growth
We do not operate in a single-channel business.
You will integrate:
- Meta performance marketing
- YouTube growth and authority positioning
- In-person events & summits
- International expansion campaigns
You understand how to fill rooms — not just pipelines.
You know how to turn events into content.
Content into authority.
Authority into leads.
Leads into revenue.
4. Set Standards & Systems
- Establish execution rhythm
- Implement reporting cadence
- Create SOPs and scorecards
- Remove low-impact activity
- Act as final quality control on messaging
- Ensure clarity across international teams
You create calm, clarity, and momentum.
How You’ll Operate
- Deep collaboration with Sales, Ops, and Member Success
- Strong cultural leadership
- High accountability, low ego
You are comfortable saying:
“This isn’t good enough.”
“This role needs redefining.”
“This initiative stops.”
Who You Are
You are a senior executive — not a tactician hiding from responsibility.
You bring:
- 5+ years leading marketing teams
- Experience managing managers
- Direct response expertise
- Performance marketing depth
- Experience scaling paid media beyond $100k/month
- Proven ability to scale departments, not just campaigns
- Comfort working alongside founders
- Strong commercial and financial acumen
You are:
- Comfortable exiting underperformers
- Focused on doubling — not maintaining
Tools & Platforms
- Funnel automation platforms
Bonus Points If You’ve Studied
Alex Hormozi
Cole Gordon
Ryan Deiss
Taki Moore
Russell Brunson
Alen Sultanic
You understand direct response operators — not corporate marketing theory.
Location
Australia
New Zealand
West Coast North America
(Experience leading international teams is preferred.)
What We Offer
Base Salary: $200,000–$250,000
OTE: $300,000+
Access to world-class training
Travel to Summits, HOD Offsites, and Roadshows
Flexible location
Unlimited leave
And a genuine opportunity to build something significant.
Not manage it.
Build it.
How to Apply
Send a Video CV Application to:
talent@theprofessionalbuilder.com
Subject: CMO Application
Include:
- A short written introduction
- What results are you most proud of?
- What is your management style?
- What industries have you worked in?
- How would you market and fill an in-person summit event?
We are looking for intensity, leadership, and commercial sharpness.
If that excites you — apply.
LFG.
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